If you need a little more detail, here’s an example of how each might be used in real terms. The WhatsApp Business API is for larger brands (Enterprise level) who need a full business suite that integrates seamlessly with their other channels and data.
The WhatsApp Business App is intended for small businesses whose primary need is to communicate 1-on-1 with their customers. I’ll start by summing this up in two sentences. Whatsapp Business App vs Whatsapp Business API Today, we’re gonna run through the differences between these two service offerings so you’ve got all the information you need to make the right decision for your brand. Has defined rules on when and what you’re able to message to customers, what kind of products and services you can use it for and how you engage with the customers across the lifecycle.Īll this can be confusing for many businesses whether they are looking to use WhatsApp for commerce, marketing, or support.Īnd the biggest question most have is how the WhatsApp Business App differs from the WhatsApp Business API.Facebook Ads, wa.me link, onsite buttons, phoned based IVR. Offers the opportunity to reach and engage more customers on WhatsApp, using other channels, eg.Has different setup, approval and management requirements.From the number of conversations you can have at any given time, to automations, to the number of agents/brand advisors who can speak with the customers using a single WhatsApp Business number. The features and capabilities across the two differ significantly. Has 2 levels of service, built to cater individually for Small and Large businesses.
Thing is, unlike many communication channels like email, WhatsApp Business is a little more complex. Businesses across the globe are trying to figure out how they can leverage WhatsApp Business for their brand.
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